Located in northwestern Shikoku and bordering the Seto Inland Sea, Ehime Prefecture (愛媛県, Ehime-ken) is surrounded by nature - visitors can enjoy great views of the Inland Sea coast and the Seto Inland Sea National Park.
Many tourists also flock to Ehime to visit Dogo Onsen, arguably the most storied hot springs in Japan, as well as the historical Matsuyama and Uwajima castles. In fact, Ehime has five of Japan’s “Top 100 Castles,” the most of any prefecture (tied with Hyogo and Nagano).
The capital city of Matsuyama is perhaps most famous for being the scene of Natsume Soseki’s Botchan, one of Japan’s most beloved novels. As a result, many attractions in the city bear its name, such as the Botchan Train.
Shirokawa's Doronko Mud Festival in early summer has it all – bulls, devils, wrestling, pulsing drums and dancing virgins ..
Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
Dogo no Machiya is a beautiful café with courtyard gardens and stylish Japanese décor. It's ideal for breakfast, lunch, or a r..
Kiya Ryokan in Uwajima is a stylish renewal of a historic inn. Guests can rent the whole building where Japan's leading politi..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.