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Niigata

Leading ski getaway famous for rice and sake

About Niigata

Things to do in Niigata

Niigata Top 10

Upcoming Niigata Events

Echigo Winery Grape Festival

Echigo Winery Grape Festival

Kim B

The Echigo Winery is situated in the heart of Niigata's snow country, and holds an annual Grape Festival where you can enjoy..

Echigo Winery and Yaironomori.. Sep 14th - Sep 15th Free
Urasa Chrysanthemum Festival

Urasa Chrysanthemum Festival

Kim B

Chrysanthemums are Japan's national flower, and there are plenty of them on display at the annual Urasa Chrysanthemum festival..

Oct 31st - Nov 10th 1 Free

Where to eat in Niigata

Places to stay in Niigata

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Ezumiya

Ezumiya

Michael B

Perfect for both any sized group (a lone patron or a large party), Ezumiya offers flavors representative of all of Japan from Hokkaido..

2
Autumn at Lake Daigenta

Autumn at Lake Daigenta

Kim B

Niigata's Lake Daigenta is a short distance from the resort town of Echigo Yuzawa, and is particularly beautiful during the..

9
Heaven's Cafe

Heaven's Cafe

Michael B

If you're craving authentic, delicious American pizza while touring Japan's Snow Country, Heaven's Cafe is the place..

2
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About Niigata

Okinawa Nagasaki Fukuoka Saga Kumamoto Kagoshima Miyazaki Oita Ehime Kochi Tokushima Kagawa Yamaguchi Hiroshima Okayama Tottori Shimane Hyogo Kyoto Osaka Wakayama Nara Shiga Mie Fukui Ishikawa Toyama Gifu Aichi Nagano Shizuoka Niigata Yamanashi Kanagawa Tokyo Saitama Gunma Tochigi Chiba Ibaraki Fukushima Miyagi Yamagata Iwate Akita Aomori Hokkaido
Region Chubu
Island Honshu
Capital Niigata
Population 2,374,450
Area 12,584.10 sq. km

What’s the most important food in the everyday diets of Japanese people? The answer is rice, and no prefecture does it better than Niigata Prefecture (新潟県, Niigata-ken) and their Koshi Hikari brand when it comes to rice. And that also means you can find some of Japan’s top sake there too.

Niigata is also one of the top hot springs and winter sports destinations as well; the popular Naeba Ski Resort doubles as the host of the Fuji Rock Festival (Japan’s largest outdoor music event) in late July. The Nagaoka Festival almost immediately after it is one of the three biggest fireworks displays in Japan.

Niigata's beaches are wildly underrated, often overlooked at the expense of those on the Pacific coast. The idyllic island of Sado is famous for being the breeding spot of the rare Japanese crested ibis and for its gold mine.

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