Leading ski getaway famous for rice and sake

About Niigata

Things to do in Niigata

Upcoming Niigata Events

Fuji Rock Festival 2018

Fuji Rock Festival 2018

Jerome Lee

Fuji Rock Festival 2018 is being held at Naeba Ski Resort in Niigata prefecture, from July 27 - 29

Naeba Ski Resort Jul 27th - Jul 29th Free
Yairo Watermelon Festival

Yairo Watermelon Festival

Kim B

Wild about watermelon? The Yairo Watermelon Festival in Niigata offers all you can eat watermelon for the bargain price of 500 yen...

Japan Agriculture Minami.. Jul 25th - Aug 10th 3 ¥500
Niigata Festival

Niigata Festival

Bonson Lam

As with many summer festivals, the highlight of the Niigata Festival is the fireworks in the evening over the river. On Friday..

Shinano River Aug 10th - Aug 12th 1 Free

Niigata Top 10

Where to eat in Niigata

Places to stay in Niigata


Rouge Blanc Bakery 10

Rouge Blanc Bakery

Kim B

Rouge Blanc is a bakery and cafe in the heart of Minami Uonuma, otherwise known as Japan's snow country. There are a range of..

Winter in Snow Country 10

Winter in Snow Country

Kim B

Minami Uonuma is in the middle of Niigata's snow country. The winters out here can be harsh but the colder months have their o..


About Niigata

Okinawa Nagasaki Fukuoka Saga Kumamoto Kagoshima Miyazaki Oita Ehime Kochi Tokushima Kagawa Yamaguchi Hiroshima Okayama Tottori Shimane Hyogo Kyoto Osaka Wakayama Nara Shiga Mie Fukui Ishikawa Toyama Gifu Aichi Nagano Shizuoka Niigata Yamanashi Kanagawa Tokyo Saitama Gunma Tochigi Chiba Ibaraki Fukushima Miyagi Yamagata Iwate Akita Aomori Hokkaido
Region Chubu
Island Honshu
Capital Niigata
Population 2,374,450
Area 12,584.10 sq. km

What’s the most important food in the everyday diets of Japanese people? The answer is rice, and no prefecture does it better than Niigata Prefecture (新潟県, Niigata-ken) and their Koshi Hikari brand when it comes to rice. And that also means you can find some of Japan’s top sake there too.

Niigata is also one of the top hot springs and winter sports destinations as well; the popular Naeba Ski Resort doubles as the host of the Fuji Rock Festival (Japan’s largest outdoor music event) in late July. The Nagaoka Festival almost immediately after it is one of the three biggest fireworks displays in Japan.

Niigata's beaches are wildly underrated, often overlooked at the expense of those on the Pacific coast. The idyllic island of Sado is famous for being the breeding spot of the rare Japanese crested ibis and for its gold mine.